In general terms, whenever we talk about the Search Engine Optimization (SEO), then we talk about White Hat SEO.
There are 3 types of SEO techniques –
- Black Hat SEO
- White Hat SEO
- Gray Hat SEO
Black Hat SEO, goes against the rules that are set for Search Engine Optimization (SEO), Gray Hat is risky but reward giving. White Hat SEO follows the fundamental principles of SEO.
Here are some White Hat SEO techniques –
Blog Writing –
Blogging is very beneficial for any website. Quality and fresh content can draw the attention of search engines. This is beneficial also for site as it drives great amount of traffic to a business’s site. Regular updating a blog’s content with using proper keyword density will draw the attention of search engines like Google, Yahoo, Bing, MSN etc.
Article Publishing –
Submitting regular articles in article directories help a business site in achieving one-way links. Search engines like Google, Yahoo, and Bing etc. crawl those websites who have quality back links. Article directories are related to major search engines Google, Yahoo, MSN. Links that are obtained by these articles are very beneficial for the business, some of the links may be irrelevant and some may be quality links, which are useful for the site to get crawled in search engines.
Do-Follow Blogs –
Generally blogs are no-follow; links placed in the comment box of a blog do not impact much the search engines. However some blogs are do-follow in which placing a link in the comment box improves the search engine rankings.