You might have heard the expression ‘content is king’ before, but for your content to truly be king, it needs to first be worthy of its crown. This blog post contains some easy tips to help you make your content stand out.
Get the Tone Right
When writing content for your website, it’s vital to find the right tone. The tone for your business should be consistent across all of your content, so make sure you spend time getting it right. Have a think about whether a casual or professional tone will best suit your business and its products or services. Once you’ve selected a tone, you should find it much easier to know what you’re writing and appeal to your readers.
Break Up Your Content with Photos & Diagrams
When you encounter a page with a solid wall of text, it can be rather off-putting. In fact, it’s highly likely that you’ll click off the site completely to find something that’s easier to read. For this reason, it’s important to break up your content with photos and diagrams wherever you can. While you don’t want to make things look too cluttered, the occasional image can add visual interest and ensure your readers don’t start feeling bored or overwhelmed.
Include a Strong Call to Action
It’s one thing to have great content, but if your content fizzles away at the end without letting the reader know what action they should take next, you could be missing out on potential leads. Before you even begin writing a page, identify the goal of the content and what you want readers to do once they finish reading. Do you want them to place an order, make a phone call, or perhaps even sign up to your newsletter? When you’ve nailed this down, you can interweave a strong call to action throughout the content, ensuring the reader will know exactly what to do next.
Proofread, Then Proofread Again
If you want your content to stand out for all the right reasons, it’s essential that it doesn’t contain any spelling or grammar errors. That’s why you need to proofread your work not just once, but several times. You want to make sure your content is clear and easy to understand, with no typos or other mistakes that could distract readers from the message you’re trying to communicate.
Need Help with Content Writing? Reach Out to Search Engine Experts
If you need assistance with your content, Search Engine Experts has dedicated content marketing experts and copywriters who can help you get your content up to scratch. Call us today on 1300 885 495 to find out how we can assist.