SEO & PPC – Taking a Look at the Pros & Cons of Each

If you’re interested in growing your online presence, you might be looking into different forms of digital marketing. There are two main forms available to choose from: SEO and PPC. This blog post from Search Engine Experts details what each entails and provides a few pros and cons to help you work out which one might be right for you.

What is SEO?

SEO, short for Search Engine Optimisation, is an essential part of digital marketing. It involves optimising a website in a way that makes it search engine friendly, helping it to rank highly and be seen by a greater number of people. There are a number of things that can greatly improve your chances of ranking, from writing quality content using targeted keywords through to optimising site speed to reduce bounce rate.

The Pros of SEO

  • It provides an affordable way for small businesses to compete with larger companies
  • It’s a form of organic digital marketing, meaning you won’t have to pay every time someone clicks onto your site
  • Even just a little bit of effort can have a significant impact, helping to boost traffic to your site

The Cons of SEO

  • Results aren’t immediate, meaning you could be waiting a few months to reap the benefits
  • SEO is an ongoing process, making it necessary to regularly optimise and update your website to maintain results
  • If you don’t know what you’re doing, the process of optimising a website and staying up to date with the latest algorithms can get overwhelming

What is PPC?

PPC, short for Pay Per Click, is a form of advertising that allows you to jump straight to the top of the search engine results page. You’re required to bid for your desired keywords, meaning keywords can vary in price depending on their popularity. Whenever someone clicks on your ad to visit your site, you will pay a fee according to the bid.

The Pros of PPC

  • Results are instant – your ad will immediately appear at the top of results, boosting clicks and conversions
  • You can have full control over your PPC campaign, with the ability to set a budget that won’t be exceeded
  • You won’t have to worry about search engine algorithms changing and affecting your results

The Cons of PPC

  • Because you have to pay every time someone clicks on your ad, PPC can be more expensive than SEO. Popular high volume keywords may be out of your budget
  • Running a PPC campaign can be time-consuming, with the need to put in a lot of time to set up your ads and monitor them regularly to ensure you’re getting a good return on investment
  • As soon as the PPC campaign ends, results will immediately cease

Get Started Today

If you’re considering SEO or PPC to boost your digital marketing efforts, consult with the experts at Search Engine Experts. We can help you select the option that’s right for you and your business, helping you to achieve success with a strategy that’s tailored just for you. Contact us today to get started.