Google Analytics is a very powerful tool for a website that is being optimized for search engines like Google, Yahoo, Bing, and MSN etc. Google analytics is a freely available service and is easy to use. You do not need anything else other than a Google analytics account. You need to place the tracking code in the header and footer of the pages of your site. This tracking code is generated by Google analytics. Search engine crawlers index this code and the information is saved in your account.
To get such information, you can read the reports that are present in your Google analytics account.
You can get following information through your Google Analytics account –
1. Content Overview – You can see all the famous or popular pages among masses just by a quick view.
2. Traffic Sources –Through this, you come to know from where the traffic has come to your site. By analysing this, you can concentrate on working on the source from which most of the traffic has come.
3. Bounce Rate – It refers to the number of people who landed on the page of your site but they returned without making any activity on your web page.
4. Site Usage – It shows the number of visits that your site gained in previous month.
To optimize your web page, Google analytics is the best available tool online. This tool allows you to know the sources of the traffic that comes to your site. You also come to know that which keywords drive most of the traffic to your website. Therefore Using Google Analytics for marketing the site is beneficial for your business.