Why campaigns are needed in SEO? Why campaigns have some structure?
Relevance is the answer for this question; this is the relevance of ads to a websiteâ€™s pages that will appear in the userâ€™s browser, when he will click on the advertisement. Other options are also available for this, but without relevance nothing is possible. You need to decide how to relate these keywords with the ads.
You just need to create different campaigns for each and every class of products. For example â€“ If you want to sell electronics, then you need to create and manage campaigns for electronic items.
Group all ads, with related keywords for each and every campaign
All campaigns should have a timeline, with start and end date. May be you have seasonal products, so seasonal keywords you will need to promote your website. This is the most basic optimization which needs to be achieved.
Then create campaigns according to your budget level. Decide budget and then start creating campaigns according to budget, as all work related business and also other work deciding budget is a must.
Search networks are very different; they perform in a very different manner. So keywords should also be very different according to the search networks. For each and every network, keywords should be different.
Depending on geographical location, languages, the campaigns should be managed and created. Targeting your audience by using keywords according their habits and habitats may drive more traffic at your site. So management of campaigns should be done carefully.