Optimising for mobile searches
As with desktop websites, a great user experience is essential to achieving a good ranking on Google. In order to rank, mobile websites need to adhere to Google’s mobile website best practices. Websites that have faulty redirects, smartphone-only errors, or are slow to load will be pushed down the rankings.
The websites that Google considers most useful to mobile browsers are responsive websites. These use the same URL for all devices (rather than redirecting to the mobile version), removing the chance of faulty redirects and providing users with the best, most consistent experience. Search Engine Experts, working in partnership with our sister company Dream Consultancy, can build you a responsive website in accordance with Google’s mobile website best practices