SEO copywriting is called as a technique of writing content for a web page that contains enough targeted keywords, but keywords should not be overused in content.
Search Engine Optimization is the process of achieving high rank for a website in search engines. Optimization for on page like Meta description, title, keywords etc. is also done in SEO copywriting. The main objective of SEO is to write such a content that is relevant to a person searching the content or product or service related to the site. Many times, SEO experts are unable to achieve this.
Creating irrelevant content may drive much traffic but it will not serve the purpose for which SEO is being done.
Advantages of SEO copywriting are as follows –
- SEO copywriting brings a lot of traffic to your site. It is just one time cost in SEO. It does not involve much cost like Pay Per Click campaigns.
- SEO copywriting creates content that is fruitful for a website as content has some keywords that drives traffic to a website.
- Content with keywords can be embedded in a web page this helps visitors to find the content they wanted.
- Copywriting in SEO helps to turn visitors in customers, this conversion of visitors in customers is called conversion rate. If readers like your content then it encourages them to give some response to a website. Through subscribing RSS feed or subscribing for newsletters, you may get your customers who may be faithful towards your products and services.