Websites exist on the traffic. Business needs customers. Blogs need visitors or readers to read them. You spend a lot of time in making efforts to drive and increase traffic to your site. There are many ways available to do this. Article submission, blogging, social bookmarking, social networking etc. are the ways to optimize a website.
Google AdWords is a very effective and influential method to improve the traffic to a website. Google AdWords differ from other methods, as it charges money for the campaign. You need to design an advertisement, and then Google will place your ad either in paid section or in sponsored links section. You will have to pay money for each click.
It takes a long time to appear in top results in Search Engine Result Pages (SERPs). Writing articles and submitting them, building a large network on social media sites etc. take a lot of time to drive traffic for your site. Google AdWords starts sending traffic to your site within a few time of starting your campaign. Other methods take several weeks or months to make a site visible in Search Engine Result Pages (SERPs).
Google makes a large amount of money through its AdWords campaign. Google AdWords has keyword research tool that helps the marketer to know what keywords are typed in by the visitors, thus helping them to make their campaign effective. AdWords supplies important information like no. of clicks, cost of campaign etc. to a marketer, which is needed to him for making his campaign successful and effective.