PPC campaigns are very important when a site owner wants his site to be placed in top results of Search Engine Result Pages (SERPs).
There are some following steps which are profitable for a Pay Per Click (PPC) campaign –
1. Google AdWords Search Campaign –
Start with Google AdWords search campaign; it is the best method to start with, as most of the people search in the search engines, whenever they need some information.
Another way is to display your advertisements on other websites. The preferred method is to test of ads with AdWords search. You have a large control over the people who click on the ads, testing with search ads is very fast. It is the best facility provided by AdWords.
2. Identify the Keywords and Target them –
Once, your ads are driving traffic to your site and the products and services are being bought by them, then you should search for the keywords that drive the most traffic to your website. You can search this data by running query reports. There is a â€œsee search termsâ€ option in the keyword tab; through this you can find the keywords. After finding the keywords, note down the keywordâ€™s list and find such keywords that are not relevant to your advertisement. If any such keyword is found, then add it as negative match word in your ad campaign.
3. Move to Google Display Network –
Google has Google display network that comes under â€œAds by Googleâ€. Display networks are the networks in which you can display your ads. Google display network provides its user to display their ad in blogger, Gmail, Google maps etc.
4. PPC Channels –
Now it is the time to move into Pay Per Click (PPC) channels.
So, following these steps you will be able to get profit through PPC channels.