Search Engine Optimization (SEO) is a technique to improve the rank of a site in search engines when anyone types a query in the text box of a search engine. SEO is an emerging field and if an SEO expert is good, he knows very well how to manage the SEO technique to improve a website’s rank.
An SEO specialist makes efforts to improve the ranking of a site, but by wrong and unfair means. It is the content that determines your place in Search Engine Result Pages (SERPs). You must try to place correct and relevant keywords in your website.
A bad SEO can affect the results of search engines, it may bring you in top results but there are also chances that your site may be banned due to spamming.
The benefit to hire a bad SEO expert is that your site may appear at first place in search engines like Google, Yahoo, Bing, MSN etc. New customers can be achieved through bad SEO technique. Cost for this SEO is not too much.
Your site can be down whenever search engines catch the wrong sites. It may end as worse than before. The website can get banned in the Search Engine Result Pages (SERPs). The website may be banned either temporarily or permanently. If such thing happens then the site may lose its productivity which could be higher if white hat SEO would have been performed. There would be chances of losing the customers a business has.