Last month search engine giants, Google unveiled their new tool to help combat persistent spam problems and unwanted “unnatural links” that were directed towards companies’ websites: the ‘Disavow’ tool.
Following fellow competitors Bing suit, who launched a similar tool earlier this year, Google’s new creation is designed to disassociate websites with suspicious links and possible negative SEO tactics. The disavow tool works by assisting the site owner to filter through to find the questionable links that are affiliated with their website and could potentially be affecting their companies search engine ranking. However, Google’s new creation will not 100% guarantee the removal of these highlighted links, the search engine heavyweight still have to pass their judgment on the links and have added use of the tool will be “limited”. It will nonetheless bring these harmful links to Google’s attention for assessing as more of a suggestion.
If this new tool is used correctly and with good intention it could greatly impact negative SEO’s. By bringing these deviant links to Google’s interest it will hopefully over time banish black hat SEO techniques that are seriously effecting business’s websites. Using the disavow tool it will allow site owners to not only help clear the spam from their websites but also help regain control over their domain. On the company’s recent blog post, Jonathan Simon, a Google Webmaster trends analyst, added that by utilizing this tool “You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business.” .
Fingers crossed that within time this new utensil can help clean up the internet and create more positive experiences for those using search engines!
Be sure to check out the link below of Google’s Matt Cutt explaining the new feature!