Planning to build a website is always a big step in further developing your business. Considering the trends of businesses and growing companies, a step towards online and the digital world is a definite step in the right direction for any business. Or if you are assisting a business with optimizing their site, it’s important

AdWords Enhanced Campaigns is Google’s new attempt to assist advertisers to create campaigns within their AdWords network. With mobile search growing, Google hopes this will aid advertisers to create ads targeted at both Desktop and mobile users rather than solely at those using computers. The upgrade is planned to commence in the next few weeks

Reports surfaced on Monday that Facebook is in development of a new smart phone app. On the heels of the newly released third tier to the Facebook program – Graph Search. This new app is designed to track friends and where “they’re out and about”. Facebook currently has the ‘check-in’ function that allows users to

Using a social media to boost your marketing campaign is a great way to improve your online presence and build your brand awareness. However the key when using social media to your advantage is not about having the quantity in friends or followers but building strong relationships with those contacts. Ways to interact with consumers

Yesterday a Nielsen company, Vizu released their report after a survey on expenditure by companies for social media advertising for 2013. Advertisers are upping the budget for their online marketing campaigns, with 64% planning to spend more on their advertising projects for the social media platforms in the future. There is no surprise in the