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Keeping Your Cool, Brand Authority & Reputation

In life it’s hard to keep everyone happy. Situations will arise, where you will be unable to resolve the issue and provide a solution. Sometimes things can just be out of your own control. Handling difficult situations well is an integral part of your businesses reputation. These situations can occur anywhere at any time, including

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Celebrity Endorsing

Why do we want it more because George Clooney drinks it or because Giselle Bundchen wears it? Celebrity endorsements have always been a powerful tool in the marketing world. It’s a clever strategy that has an affective impact on consumers buying behavior.   This type of branding or marketing has increasingly become more popular, especially

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Prepare To Launch

It’s always a nerve racking time before the release of a product. All the time, stress and effort finally has paid off and you have created a product, your product. The thought and realization that this new chapter of your life is about to begin can be just as daunting as any change in your