Now it is known to everyone that traditional methods of marketing the products and services like televisions, newspapers, magazines, radio are no longer beneficial and effective for marketing. Now-a-days everybody uses internet or search engines like Google, Yahoo, and Bing etc. to search for anything they need. Therefore methods of online marketing are used by the businessmen to market their products and services.
There are a number of benefits for using social media sites –
- Build Strong Relationship – Social media sites help in creating strong relationships with customers and other businessmen. Facebook is a social networking site and twitter is a micro blogging sites. Facebook, twitter etc. are social media sites that have a large number of users and by creating profile in such sites you can grow your business widely.
- For Exposure –To gain exposure for a business, social media sites are very helpful. These sites allow you to update everything about your business like any event, function etc. By updating about these events in your profile, you can get some publicity.
- Building Brand Awareness – Social media sites are used by almost every businessman. Social media sites like facebook, LinkedIn and twitter etc. are meant for building brand, not for selling your products and services. These sites are meant for connecting with people. You can grow your business by adding people in your network. The sales of your products and services will grow gradually with your network.
- Social Media Marketing (SMM) offers many benefits if it is done properly.