4 Hot Web Design Trends to Watch in 2022

Like to keep your finger on the pulse of all things new and happening when it comes to web design? This blog post from Search Engine Experts takes a look at four of the hottest web design trends to keep your eye on in 2022 and beyond.

Micro Animations

Micro animations are small moving animations on a website that can serve a number of purposes. Not only can they can catch the eye and draw attention to a specific area, but they can also help guide viewers through their interactions with your website. Some industries are using micro animations in a big way, such as online retail including animations that show what items look like from different angles.

Bold Use of Colour

While in recent years neutral colours have been favoured by website developers, bold colours are set to become all the rage. A bold use of colour can help make any website ‘pop’, helping to grab attention and reduce bounce rates. Just make sure you don’t overdo it, as no one likes a website that’s too loud in its use of colour.

Interactivity

More and more businesses are going beyond the usual experience and adding an element of interactivity to their websites. Not only can interactive elements such as polls, quizzes and competitions increase engagement rates, but they can also be used to gain leads. Interactive elements are also a great way to add value to your website and keep people coming back for more.

Mobile Friendly Navigation

While responsive, mobile-friendly websites have been the norm for years, the current trend is optimising navigation itself to be mobile-friendly.  This means creating sites that can be easily navigated with a single thumb when using a mobile device, such as having all menu buttons in accessible areas. You should also avoid peppering pages with too many links, as this can hamper the experience on mobile devices when links are accidentally clicked while scrolling.

Stay Up to Date with the Latest Web Design Trends

If you don’t want to get left behind when it comes to web design, Search Engine Experts can help. We keep up to date with all the latest web design trends, helping our clients to stay ahead of the pack. To benefit from our expertise, call us today on 1300 885 495.