1 

Why Keyword Research is Important?

Keyword research is the most significant factor in online marketing which is ignored by many marketers. There are many online marketing methods such as blogging, writing articles, PPC (Pay Per Click) campaign, paid advertising etc.

First you need to know what the keywords are.

Keywords are the words or long tail phrases that are typed by users in search engines to find some information. By optimizing the keywords, you can get ease in driving traffic to your website, article, video or blog.

Search engines like Yahoo, Bing, Google, MSN etc. have given their place for paid and free advertisements to the online marketers. There has been a battle between online marketers for achieving the top positions in Search Engine Result Pages (SERPs).

The marketers, who became top in search engines and earned profit, did this by making efficient SEO that starts from keyword research. Keyword research means to search keywords that are relevant to your business and the products and services your business is offering. If you have chosen appropriate and perfect keywords for the optimization of a website, then it is the first step of your success in SEO.

If any wrong keywords are targeted by you then it will be lose for your business, wrong keyword may drive traffic for your site but it will not help your business to grow. If keywords are chosen in such a way that they are less common, less competitive then they are most likely to get more traffic as there is less competition. Long tail keywords are very effective in driving traffic to your site. Keyword research tool is the best option to find appropriate keywords for your business.