Guest blogging is done to improve the ranking and to drive more traffic to the website. Bloggers use it to improve their network. Guest blogging proves to be effective in Search Engine Optimization (SEO) technique. There are 2 types of guest blogging â€“
1. Guest blogging on own blog
2. Guest blogging on others blog
1. Guest blogging on own blog â€“ In this type, whenever a guest sends or writes a message on bloggerâ€™s blog, then blogger send him a message for a guest post.
2. Guest blogging on others blog- In this type, when a blogger writes a guest post on any blog that comes in this type.
If you write a guest post on otherâ€™s blog, it means you are introducing you to all the viewers or regular readers of that blog. If any viewer or reader is interested in your post then he or she will click on the link which will drive him or her to your site, thus increasing the traffic to your website.
You may get backlinks through guest blogging means the links from other websites to your website. These backlinks may include the quality backlinks which will improve your websiteâ€™s rank in search engines like Yahoo, Bing, and Google etc.
Guest blogging is very important in branding also. It is a slow process, but it helps a blogger to promote his or her products, services and website. Therefore guest blogging should be also considered while doing SEO by a blogger or an SEO expert.