Search Engine Optimization and PPC (Pay-Per-Click) campaigns help a business by placing its site in top results in SERPs (Search Engine Result Pages). SEO and marketing are different but similar. Both are responsible to increase traffic to the websites.
How a good SEO can be performed, is not a secret. SEO includes such techniques that place a website in search engines like Google, Yahoo, MSN and Bing; optimize the web sites to be search engine friendly.
There are many techniques for performing SEO; some of them use White Hat SEO while others use Black Hat SEO. Black Hat SEO is an SEO technique in which traffic is gained by unfair means. Through this, Black Hat SEO fools the search engines to drive traffic to draw the traffic to your site. But there is a risk associated with it that your site may get banned as algorithms of search engines keep on changing.
The principles of SEO are not easy, white hat SEO and black hat SEO are the most opposite to each other. Do not go for the SEO tools that are useless and not up-to-date. There are many SEO tools available online to optimize a site using SEO.
First you choose the right tools for SEO, and then perform SEO using these tools. This will make your task much easier. Content Management System (CMS) is such a tool that provides you to include blogs in your site. Blogs are very important as they have content which drives most of the traffic to your site.