To get success in online marketing, WordPress is the best option as a blogging platform and it is freely available for all. Using WordPress blog is very easy and simple. WordPress is a very simple and easy to use platform that has such facilities that other blogging platforms do not have. WordPress provides you options to categorize your content without knowledge of technical aspect. You do not need to worry about anything related to technical aspect, you do not need any expert knowledge of WordPress, and if you do not know how to operate it then you can take help of internet. Many websites are there which provide information about using WordPress. Well defined categories help a website in getting high rank in search engines; it also helps in online marketing.
The websites that are listed on the first page of SERPs (Search Engine Result Pages) get almost 42% clicks, and websites listed on the second page get almost 12% of the traffic. Therefore, getting ranked in first page of search engines like Google, Bing, and Yahoo etc. is very beneficial for a website.
Installing a WordPress set up is very simple, even a newbie can install it easily. Unlike other blogging platforms, WordPress has a very simple admin panel which is very easy to use and simple to navigate.
There are many themes available online which can be downloaded as per your requirement and choice. These themes can be uploaded in the WordPress blog. WordPress is an open source platform which is very useful for every business owner.