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Visitor retention Technique by Google to help Businesses grow in Economic Down Turn

We know in the hard times where businesses have to survive in the economic down turn, They need to change their plans and strategies to make sure they have more visitor retention from website(That will help to see their phone ringing)

Here are some help full strategies by: Ricardo Prada “Speeding up in a Slowdown”.

In this video you will hear tips from Ricardo Prada, a user experience researcher at Google, about designing websites for the user.

One of the things they are responsible for, is making sure that Goggle websites are efficient, interactive and fun to use so that visitors keep coming back to them. Putting it other way all those who have been through the website once will bound with the website flow and get retained as a customer. Ricardo offers three valuable tips that he and his team think about daily, as they do their jobs. Finally, these tips reflect Goggle’s principle secret for high ranking: “if you focus on the user, everything else will follow”.

Basic Tip: Design for the tasks that visitors complete on your site.

Think about tasks on your website first and layouts second. It’s tempting to want a flashy design that exercises your CSS skills, but remember that vistors come to your site with specific goals in mind, like reading your essays, or checking out your collection of sports photos. Write down the top three tasks your users might want to accomplish on your site, and design to make those tasks quick and efficient.

Secondary Tip: Use ads as potential exit paths, not interruptions.

Always any Ads should complement your site, not distract from it. The most natural place for a user to evaluate an advertisement is after they’ve completed their goals on your site. Instead of interrupting your user’s main tasks, try to offer ads as potential exit path for users who were probably ready to leave anyway by placing them at the end of completed tasks.

Final Tip: SEO – only if it makes sense.

Only do search engine optimisation that benefit your users. For example, page titles that are relevant to the page content make it easier for your visitors to understand what your articles are about. On the other hand, there are lots of sneaky strategies out there for improving search engine rank. Most of those don’t work anymore, and they might actually harm your site’s reputation.