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Techniques Involved in SEM

For advertising a business, Search Engine Marketing (SEM) is the best way. Anyone who needs some information related to anything, they go for search engines to find their information. Therefore, it has become a necessity to appear in top 10 results of Search Engine Result Pages (SERPs) as nobody has so much time to go through all the pages of SERPs to search relevant information.

Following are some techniques that are necessary to optimize a website –

  1. Link Building – Link building is a very important part of Search Engine Marketing. Higher your site has quality links, higher your site has chances to appear in top results of SERPs. Your website should link to the websites that have higher Page Rank.
  2. PPC – Pay-Per-Click is another marketing campaign which includes charges for marketing campaign. Decide your budget and do not exceed the budget. Do not depend only on PPC for marketing the products and services offered by your website. PPC helps greatly in promoting the products and services but it requires you to pay some money.
  3. SEO – SEO is a well known term in today’s world. It stands for Search Engine Optimization. It is the largest part of SEM. SEO aims at promoting a website and placing it in top results of SERPs. SEO starts from keyword research. Keywords are chosen first that are relevant to the business. It is the basic step that should be taken very carefully. Validate the HTML code in your website; if your code is validated then this will increase the chances of appearing your site in search engines.