Great Google Halloween Update. So, why is the decrease? As I wait to hear back from Google on the decrease, there are many reasons which Google may be changing PageRank. Paid Linking : The easy excuse is that they are targeting those who are doing paid linking Mass Linking : Do we link out to
Website owners and web marketers use multiple tips and tricks to optimise their websites. However, almost all top search engine optimization (SEO) firms use strategies to organically improve search engine rankings. In order to get to the top and maintain their positions in the search engine results, sometimes some SEO firms adopt black hat practices.