SMO (Social Media Optimization) is very essential and important part of SEO (Search Engine Optimization). Before some years, there were a few social networking sites, but now whole scenario is changed. Now there is a flood of social networking sites competing with each other. Many top search engines have provided them high ranking authority. If you do not use these social networking sites to get more customers, visitors or viewers then you will lose such a large amount of your profit that could be gained through these sites.
There are rules to launch and execute a Social Media Optimization campaign. You need to follow these rules in order to get success by SMO efforts.
First you need to encourage the viewers to link with you, with your site. Incorporating blog in your site is very valuable to your business, as blogs are primary sources to attract visitors and convert them into readers. If you update your blogs regularly, then it will attract search engines also which will improve your siteâ€™s rank.
Then next you need to help the people finding the resources by providing important links. This will make visitors loyal to your sites.
Then you should identify the market needs. Social media optimization includes connections with communities that you establish. You need to maintain those connections by content, blogs etc.
Tracking tools are also needed by you to know the status of your website in online world that will monitor your siteâ€™s rank and calculate the success of your campaign of Social Media Optimization. This will help you in managing the campaign to promote your business.