SEO faces many challenges, many of which are easy to overcome, but one that can be difficult to stay on top, is being at the forefront of search trends.
Searcher are rapidly evolving and becoming more complex, making it difficult to keep up. Having a laid back mentality towards SEO will keep you out of the game. To be a serious contendor within the dynamic arena of SEO, you need to think ahead and have an easily adaptable strategy that will allow you to evolve like the trends.
It is impossible to truly anticipate what the trends will change to next, but other than having a flexible strategy plan, keep track of patent filings bought by the big search engines.
By keeping a constant eye on what the search engine giants are doing, you will have a an advantage over other optimized sites and your website won’t be negatively impacted when there is a shift in algorithms.