Social Media Optimization (SMO) and Search Engine Optimization (SEO) have some difference in between them, but they are somewhere related to online marketing. SEO is the process of optimizing a site for search engines through generating links. Social Media Optimization is the same process to optimize a site by generating links through social media like facebook, twitter.
SMO is just a part of SEO (Search Engine Optimization); it includes submitting its main URL in social media like facebook, twitter. Patience is required to achieve web presence in online world. Social media sites offer large number of audience, viewers or visitors to any site.
Generally a marketing campaign fails only if the business is less exposed that result in unawareness of a brand in people. Regular and continuous promotion of a business is very necessary in order to make a marketing campaign successful for your business. If a business is new, then it is very tough part for promoting a website. If the business is operated completely online then it is the toughest job to do, it is definitely very hard to promote a website and make it visible in search engines.
Hard work and efforts are needed to achieve the desirable goal. Being always in competition is the main thing that may achieve success for you, if you fail to be in competition, than your business also gets failed. So being in competition is needed as at least there are chances to win.
With SMO, you can win the competition of being on top in search engines.