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SearchEngineExperts Vs Competitors

Is your SEO Professional ripping you off?

There is a nice conversation running on LinkedIn group called On startups – The community for entrepreneurs

The conversation is titled: “Is your SEO expert ripping you off?”

Interesting, as anyone often wonders the true value of SEO because :

  • If your competitors are doing it too (likely), are you both paying for something that doesn’t generate a competitive advantage?
  • Nobody outside of Google actually knows how their algorithm works.
  • Getting IT people to do marketing is just scary as they forget people have lives offline.
  • Every web developer in the world has hopped on the SEO bandwagon, unless he is really a stupid.

Anyway four techniques mentioned for monitoring your SEO effectiveness (the bang-for-the-buck-o-meter).

  • Monitor your keywords monthly on Google to see whether you are actually paying for movement in your ranking (obvious). Don’t just search on your business name as that’s almost pointless.
  • Find out who links to you. Google takes into account the number of “high ranked” sites that link to you. A link from Craigslist can instantly boost your rankings, while a link from Bob’s House of Junk has no effect. Type “link: www.dreamconsultancy.com.au ” into Google to have a look at who links to the Dream Consultancy.
  • Ask your SEO expert for a monthly report. Get a baseline report of where your website stands before optimization began, then request regular (monthly) reports detailing ranking movement.
  • Use a third party service such as Authority Labs.

Call us today 1300 885 495 and understand the value for your money spent on SEO