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Role of Social Media in Success of a Business

Social networking sites are very helpful for a business for creating image and reputation of a business in the online world. These tools should be used by the business for gaining online visibility and promotion of the products and services.

Social media helps a business in following ways –

1. It Builds Strong Relationship –

Through social networking or social media sites, blogging, micro-blogging helps to build strong relationships with customers, online users and other businessmen. These all methods allow a businessman to communicate with other businessmen and to share their knowledge, experience etc. Through social media you can directly communicate with everyone. It allows clients, customers and online users to directly communicate with you, which help in building a strong relationship with the customers.

2. You can Get A Large Customer base –

Everyone in this advanced world has social media account. Some people join theses websites for fun and entertaining themselves and some join for business purposes like promoting their business through social media sites. Through social media, you can place your advertise in form of videos and place it in social networking sites like Facebook and twitter. You can achieve a large customer base through social media sites as more than half of the population of the world is connected with social media sites.

3. Helps in Communicating with Customers –

When a business joins online forums and social media sites, then it provides a mean to directly communicate with the customers. Customers can convey their problems to the business and business can solve them very soon. This builds a strong faith of customers in the business.