Privacy Policy

The provisions set out in this Privacy Policy prescribe our policies regarding the use, processing and dissemination of personal information submitted by you to us, whether through or in connection with the Website, or through any other forms of communications with us.


This Disclaimer is supplementary to and has been incorporated by reference into the General Terms and Conditions of the Website. Unless otherwise defined herein, all capitalised terms are defined in the General Terms and Conditions.



1.1 Search Engine Experts Pty Ltd or What’s wrong with my Site or its successors and assigns (“Provider”,“us, we”or“our”) has created this Privacy Policy in order to demonstrate our firm commitment to your privacy. The following discloses our information gathering and dissemination practices in respect of personal information.

1.2 By providing us with your personal information in any way, you agree to be bound by this Privacy Policy.

1.3 The Website may include third party content comprising links which will transfer you to the website of a third party. You are not required to click on the links, but if you do, you do so at your own risk. The Provider is not responsible in any way for the privacy practices of such third parties and you are advised to view and read the privacy statements issued by them to ensure that you understand and agree to the same.



2.1 We will not collect any information from you which may, or may lead to, the disclosure of your identity as an individual (“Personal Information”) unless you choose to provide us with such information when you communicate with us in any way, including when you:

(a) request for further information on any Services offered by us;

(b) request for any advice or assistance in relation to the Website Analysis Tools;

(c) request to download a copy of a Report; or

(d) report a problem or contact us by way of email, telephone call, fax message, letter or through any other means of communication.



3.1 Any Personal Information submitted to us shall be used primarily for administrative purposes, and for the purposes to which they were submitted or required.

3.2 We may also use your Personal Information for the following additional purposes:

(a) to understand what your needs and requirements are;

(b) to provide personalised content and match the most relevant Services for you;

(c) to contact you in response to any requests made by you;

(d) to offer you our Services or any promotions or special rates thereof; and

(e) to profile your information preferences, for example, understanding how you use our Website, reviewing the nature of your communication and/or reviewing your search contents, any Service pages or the contents you access.



4.1 Be assured that we will never sell your Personal Information to any third parties for commercial gain.

4.2 However, we may disclose your Personal Information to our consultants, advisors, service providers and agents (“Authorised Representatives”) to assist us to achieve the purposes described in clauses 3.1 and 3.2.

4.3 We may also be required to disclose your Personal Information in the following circumstances:

(a) to comply with a legal process;

(b) to enforce the User Agreement, this Privacy Policy or any other agreements executed with you or any related entity; and

(c) to protect the rights, property or personal safety of other persons and/or the public, or to protect our business operations.

4.4 Accordingly, your Personal Information will be disclosed where we are obliged or permitted by law to do so. If you post or send offensive or objectionable content to us or otherwise engage in any disruptive behaviour towards us, we can use whatever information that is available to us about you to stop such behaviour. This may involve informing relevant third parties such as your employer and law enforcement agencies about the content and your behaviour.



5.1 By submitting or providing your Personal Information to us, you expressly acknowledge, consent and agree to:

(a) our use or processing, or the disclosure to, or use or processing by, Authorised Representatives, of your Personal Information for the purposes described in clauses 3.1, 3.2 and 4.2; and

(b) the lawful disclosure of your Data pursuant to clause 4.3.

5.2 We follow strict security procedures to ensure that your Personal Information is protected and kept in a secure place with restricted physical or electronic access, and with confidentially preserved. Only the senior management team of the Provider is permitted access to the Personal Information.

5.3 Notwithstanding the aforesaid, you expressly acknowledge and agree that the transmission of information via the internet is not completely secure. We will do our best to protect your Personal Information but we are unable to guarantee the security of the same, and accordingly, any submission or provision of Data is made at your own risk.



6.1 We may be required to retain your Personal Information and all other information submitted to us in order to comply with legal obligations, prevent fraud, collect fees owed (if any), resolve disputes and troubleshoot problems. Such retention is always done within a legal framework.



7.1 You have a right to ask for a copy of your Personal Information and are obliged to correct any inaccuracies in your Personal Information.

7.2 Unless the Personal Information relates to an individual which you are legally responsible for (such as a minor), you may not give us Personal Information about any other person. If you do so, you confirm that they have appointed you to act for them and to consent to the processing of their Personal Information, including sensitive personal data. 



8.1 The use of and access to our Website may be tracked by us through analytics software supplied by third parties for the following purposes:

(a) to review the frequency of your usage of the Website to allow us to tailor and improve on the features and functionality of the Website; and

(b) to compile anonymous statistics patterns of use and access. A third party may collect such data on our behalf to measure the performance and success of the Website. Information collected is aggregated for reporting purposes, and no personally identifiable information is collected by this service. The use of this service assists us in measuring and improving the structure and ease of use of the Website.

8.2 Analytics software may also track IP addresses. An IP Address is a number that can identify an Internet Service Provider, country location and so on. It cannot provide personal information of a User although to a certain extent, with appropriate software, the User of the IP Address may be de-anonymised. Notwithstanding the aforesaid, we will not use the IP Address to build a profile on Users and will only use such information for demographic and statistical purposes.



9.1. Opt-Out Policy:

We offer visitors to the Site a means for controlling the use of session information. If, at any time after registering for information or ordering our services, you change your mind about receiving information from us or about the use of information volunteered by you, please send us a request specifying your new choice. To opt out of marketing or promotional emails, please either send unsubscribe in the body of the email communication at sales @ to be removed by filling a online request

9.2. Updating Your Information:

We provide all visitors to the Site options for reviewing, changing, deleting and modifying personally identifiable information previously provided. To update your organization’s profile, user profiles, billing information or to discontinue the Service, please e-mail [email protected]. You can expect to receive a response to any such update request within thirty (30) days of our receipt of the same.

We will provide you with a copy of any personal information that you have provided in connection with your visit to the Site should you request it, but will require evidence of your identity. We may require a nominal administration fee to cover our costs in providing such information. If you wish to access the personal information we have about you, or to correct factual errors in our records, please contact us as set forth in the “Contact Us” section below. To protect your privacy, we will take reasonable steps to help verify your identity before granting access or making corrections.



10.1 This Privacy Policy may be modified from time to time as a result of any changes in the law or best practice without notice to you. The most current version of this Privacy Policy as posted on this page shall supersede all previous versions.

10.2 It is your responsibility to check regularly to determine whether a new version of the Privacy Policy has been uploaded.



11.1 If you have any questions about this Privacy Policy, the privacy practice of the Provider, or your dealings with the Provider in respect of Personal Information, you can email the Data Officer at [email protected] .