Online marketing includes Search Engine Optimization (SEO), Search Engine Marketing (SEM) and other methods. If anyone wants to make it as a career then he or she can get large benefit from it. A website should be designed and developed in such a way that it attracts more users, simple to navigate and looks attractive. Search Engine Optimization (SEO) provides a top place to your website in SERPs (Search Engine Result Pages) for promoting your business. SEO is free and it uses natural means to place a site in top results.
SEM which stands for Search Engine Marketing is similar like SEO, but it is not free, in this method, money is paid to make a website appear in top results in search engines like Google, MSN, Bing and Yahoo. SEM services are taken by a company to achieve direct exposure in the online market. This type of marketing is same like the traditional advertising methods in which advertisements were placed on the streets and displayed on televisions etc. to gain market presence. These types of traditional methods are still used but online marketing methods are more popular than traditional methods.PPC campaigns, paid advertisements, banner ads etc. are the methods included in SEM.
Both the marketing methods are proved to provide benefit to your business but most of the people use SEO to promote their business as it is free and the results obtained from it last for a long time. SEM is used by such businesses who want quick results in few times.