2 

Online Marketing is an Important Factor for Success of a Business

In online world, establishing a business is very complex task. There are many difficulties in establishing a business on the internet, as there are diverse viewers or visitors on the internet. The market is very broad so, appropriate promotion methods need to be achieved to reach to the business goals.

Marketing and advertising are two different fields, both the fields are interwoven. Marketing means to sell a service or product through collaboration of many methods, while advertising means to gain customers by means of publicity methods. Both fields are very important parts of a business strategy.

Web advertising can be done in many ways. Pop up advertisements are one of the examples among them. When a user clicks on a link, automatically a window opens up in which advertisement is viewed. Pop-ups are opened on top of the web page; therefore user can not ignore them. Internet marketing is a primary tool in publicity of e-commerce websites.

Internet marketing can attract many customers through marketing. When a visitor purchases something from a website, this is called conversion. Due to the tough and cut-throat competition, internet marketing has also become very tough process now-a-days. Internet marketing is a part of SEM process that is Search Engine Marketing.

Search Engine Optimization (SEO) is another process or technique to improve a website’s rank. It boosts the rank of a website. E-mail marketing is another thing through which marketing can be done in easier and cost effective manner. All details of a business are mailed to the possible clients.