SEO landing pages is one of the best way to attract visitors making an online search to your website. One of the best SEO techniques is to create SEO landing pages for your customers and inserting proper page title and keywords so that the customer lands on the page relating to product/service they are looking for. Not all visitors to your website from search engines will go to your website home page but instead with this technique they will be targeted to visit the relevant pages pertaining to their search results.
SEO landing pages typically have higher content density as opposed to home pages. When proper SEO is done on the website with targeted content it is easier to rank the site based on the page title, keyword, URL structure etc. The key to engage the customer after landing them on the landing page is to have navigation for the whole website on all the pages. The lead capture form or Contact Us form on all the pages adds a big tick to successful SEO.