There are a few things that are necessary in Search Engine Optimization (SEO).
You should not forget some important things â€“
1. Keywords â€“
Keywords are very important in your siteâ€™s SEO technique. Firstly, all you need to consider about the websiteâ€™s subject and then think how people will search your site in search engine. There are some keywords which are very common in websites used by people. So you need to search for the keywords that get high volume, to do this, you need to go for Google Adwords tool which help you in searching appropriate keywords.
2. Meta â€“
Meta description consists of 160 characters; it contains 25-30 words. Meta description is a summery that is showed up with a site when results are displayed in Search Engine Result Pages (SERPs). Each Meta must be unique and that should be relevant to your page.
3. Optimization of Image â€“
Searching images are common now-a-days in online world. People want to see how a product looks. Search engines like Google, Yahoo, and Bing etc. crawl only text associated with the images but not images. It is necessary to include proper tags for images. You can associate relevant links with the images in order to achieve more traffic.
4. Call-to-Action â€“
If you want your visitors to contact you, then you can put a call-to-action button in your site. If you want any review about your site, want people to get registered for sign up, and then you need to place this button to engage the visitors in your site.