Keyword research is the base of Search Engine Optimization (SEO). Keywords are those words that are entered in search engines like Yahoo, Bing, and Google to get some information about anything like any product, service or news etc.
There are some tips through which you can choose right keywords for your business â€“
Assume the keywords that most people are likely to enter; try to search for the keywords that may drive most of the traffic to your website. If you are still confused with the keywords then you can use keyword research or keyword suggestion tool.
Google AdWords tool can also be used for getting suggestions for keywords, as it shows the competitions for keywords, and the numbers of searches, people are making for particular keyword. If for a particular keyword, the competition is too high, then it will take a lot of time to take a top position in Search Engine Result Pages (SERPs) if you choose that keyword. If there is a keyword you want to target and Google AdWords tool shows that no one is searching for your keyword, then it is worthless to target that keyword.
So you need to target a keyword that has less competition, so that you have a chance to come at top in Search Engine Result Pages. If you are providing your services in specific locations then you need to make your keywords location specific, this will help you in targeting the potential customers or visitors who are specific to that location.