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Google Drops Page Rank, Why?

Great Google Halloween Update.

So, why is the decrease? As I wait to hear back from Google on the decrease, there are many reasons which Google may be changing PageRank.

Paid Linking : The easy excuse is that they are targeting those who are doing paid linking

Mass Linking : Do we link out to too many sites via Blog Rolls? Does Linkbait just result in TOO MANY links, even if they are natural. Do blog networks use influential linking to their advantage? I think PageRank has been spread too thin and Google is changing its PageRank formula to address the mass publishing which has taken place over the past 2 years.

Devalue PageRank : PageRank is seen by many as the end all value of a web site. Our PageRank dropped but we are receiving more Google search traffic than ever. PageRank does not define site rankings in Google or traffic and it should not be mistaken as so.

Kill the Paid Link Market : If Paid Linking houses use PageRank as a pricing metric, then eliminating or devaluing PageRank will devalue paid linking

We’ll have some more news when Matt Blogsssszzzzz something about this

Was your site hit? If so, why do you think so?