Pay Per Click (PPC) campaign is the widely used method for online advertising. Google AdWords is the best tool for advertising online. Google AdWords is famous tool as the search engine is very popular and results that appear in sponsored links. Sponsored links are those links that appear in the right side of search results. Businesses participate in the auctions for making their advertisement visible in Google Sponsored Links for relevant keywords.
Your ad will appear in the top in Google Sponsored Links, if you win this auction. The auction can be won by getting high quality score. High quality score determines the position of your ad in Google Sponsored Links.
Quality score is based on the relevance of ad with the keywords, relevance of the ad with the landing page and relevancy of a keyword with the ad group.
There are many other marketing techniques which drive traffic to your website. Forum posting, blogging, press releases, article marketing etc. are the techniques through which online marketing can be done. These methods take a long time and there is no guarantee that this will definitely drive traffic to your site. Google AdWords is the best tool for driving and increasing traffic to the website within few minutes of starting the campaign. You can measure the effectiveness of the campaign by analyzing the reports and reading the summary of the campaign.
Some parameters like click, Click-Through-Rate (CTR) and impressions are used by AdWords to report data. Google AdWords is the best tool for online marketing method in todayâ€™s world.