Internet marketing or online marketing is not just a marketing method, but it is also used for other internet based services. All marketing and promotion of services and products that are done online is called internet marketing or online marketing.
There are many tricks and formulas to make a marketing technique successful such as Pay Per Click (PPC) campaigns, banner advertising, affiliate marketing etc. Through Search engine marketing a website can be promoted by enhancing the rank of a site in SERP (Search Engine Result Pages).
Social Media Marketing is the same as Search Engine Marketing, SMM uses social media like facebook, twitter etc. to attract customers and visitors in order to promote a site.
SEO also uses SERP technique for promoting a site. SEO improves the rank of a site and makes it visible in Search Engine Result Pages (SERP), by monitoring the amount of visitors and viewers that comes to a site. There are 2 methods through which high rank can be achieved â€“
One is White Hat SEO and another is Black Hat SEO. White Hat SEO includes all fair techniques and methods to get a high rank in Search Engine Result Pages (SERPs) while Black Hat SEO includes unfair means of getting high rank in search engines like Yahoo, Google, Bing etc.
Affiliate marketing is another way to rank a site. A website that needs a promotion makes its own banners and place them in its partner websites to promote itself and to increase its visibility in search engines.