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An Introduction to Social Media Marketing

The scene of media and communications have been changed now-a-days, through which a new scenario Social Media Marketing emerged which involves joining with social media or online communities to show the company’s image. Although SMM offers many advantages to a business, but its main purpose is that it builds the image of a business by generating exposure of a business. It also helps in generating traffic and new partnerships are made through Social Media Marketing.

Social Media Marketing and Social Networking are almost similar to each other. LinkedIn, YouTube, facebook, twitter, blogs etc. are the means of carrying out SMM (Social Media Marketing) and Social Networking. Like any real time offline marketing, hard efforts and management is needed for marketing through social media.

Online forums, communities and discussion boards are effective for marketing your site in search engines like Google, Yahoo, Bing, MSN etc. Digg, reddit, Del.icio.ous etc. are some widgets that are used to submit and save your site to mail of a reader. You need to create your business profile in such a way that more people and visitors attract to your site. Social Media Marketing is just like a meeting where people interact with each other and they shares their knowledge with each other. Social Media is somewhat similar to a meeting, businesses get promotion by interacting with online visitors or companies or business.

Social Media Marketing is a new term in SEO (Search Engine Optimization), it needs to be discovered more. New horizons can be reached through SMM.